Khitekt is a collaborative Architecture, Construction and Interior Design studio located in Toronto ON Canada. In 2022 the group celebrated 15 years of activity and, to celebrate the beginning of a new phase, they decided to recreate their brand and visual identity. The objective was to create a stronge visual language that could dialogue with all they’re partners through a minimalist, brutalism, modern and flexible visuals.
The new logo explores the perception of traditional aesthetic codes of architecture but in a contemporary and experimental way. It is stern and precise in its construction, but gives itself room to play. Each letter is a rigid geometrical design with optical corrections purposefully kept to a bare minimum. They evoke the purity of architectural drawings made from rulers and compasses while carrying a modern architecture feel