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WomenLeadership é uma iniciativa interna da Elogroup. Um programa de mentoria que tem como objetivo aumentar o número de mulheres em posição de liderança dentro de grandes corporações.
Tratando-se de uma submarca, a solução foi escalar a Identidade Visual da empresa já consolidada e desdobrar seu estilo criando padrões, cores e formas que representassem a Elogroup, com uma cara nova, mais moderna e pronta para ser atirada ao mercado com o lançamento do programa. Além da variação de cores, foi criado um símbolo para representar cada letra da palavra "Women", sendo usado como grafismos no decorrer das aplicações. Para o logotipo, mantive o uso da fonte característica atrelada a Elo na palavra Women e uma fonte serifada editorial e moderna na palavra leadership. Criando assim uma identidade contemporânea, ousada e com variações diversas, possibilitando várias aplicações e brincadeiras com seus grafismos.
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