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Kylo & Cia é um moderno PetCare Center especializado em Felinos e com uma grande variedade de serviços, desde diagnósticos mais simples à cirugias de alto risco. Um dos seus principais objetivos é cuidar com carinho e atenção em uma atmosfera de alta qualidade, promovendo o bem estar do animal durante todo o processo, sabendo-se que, felinos tendem a ser menos sociaveis com outras pessoas, diferentemente de cachorros, por exemplo.
A nova identidade reflete alta especialização em atendimento veterinário e, ao mesmo tempo, cuidado e envolvimento, o que é importante para todos os donos de animais de estimação.
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A solução foi trazer diferenciação e destaque diante dos demais centros veterinários no mercado, criando ilustrações irreverente e únicas para comunicar o conceito da marca. Com inspiração no design dos anos 70, cheio de elementos psicodélicos e formas distorcidas, fazemos conexão com a ideia de que felinos enxergam os raios ultravioleta, eles visualizam manchas, marcas e texturas diferentes que pertencem a esses raios, criando assim, o principal pilar visual na construção de toda a identidade.
A tipografia também inspirada no design dos anos 70, com características que remetem a um movimento constante, compõe com as ilustrações e a paleta de cores diversa, uma personalidade única e marcante. Através da junção de todos esses assets, o universo visual criado para Kylo & Cia destaca e individualiza a marca perante os concorrentes.
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